As we know that a lot has been going around us lately. To be aware of each and every situation the only source we got are the news and media resource. Particularly a lot of people rely on new resources to know about their surroundings. For more than a generation, research has tried to identify the qualities that lead people to trust news. Moreover, the typical concepts of trust on news sources were formulated before the advent of the Internet and did not account for all the ways that consumers today encounter news and publishers can deliver it. Since, things have been revolutionized with the passage of time.
Apart from all this we have two main reasons behind the trust of people on news sources. (1) the trustworthiness of the person who shares a story; (2) the credibility of the news outlet reporting the story. Trust worthiness of the news provider is the biggest factor. It highly depends on the person or the platform providing the news. This relation of trust takes a very long time to get constructed and all that time taken is worth it in the end when you start gaining trust of your viewers and listeners. Whereas, the second reason of credibility is also equally important. The truthfulness, transparency and unbiased nature of the channel is yet another reason why the people put their trust on the particular news source.
Moreover, some other factors that lead people to trust and rely on a news source also vary by topic, the study finds. How much consumers value a specific component related to trust depends, for instance, on whether they are seeking news about politics or traffic and weather, let alone lifestyle. On some topics, consumers rate in‑depth reporting and expert sources more highly. In others, ease of use is of higher value. For still others, being entertained is more important. For instance, we take
On top of that trust factor in the news is important because it impacts what people pay attention to in the media landscape and how they engage with news. People tend to rely on stories or sources they trust or view as credible and authentic. While trust in news is a seen as multidimensional concept since there are so many people that rely on cues or heuristics when assessing a news story. The researchers have identified that people use different approaches to process information in different contexts and situations. For example, at times people are highly engaged with information and carefully process the information, while at other times they are less attentive and use shortcuts. So, it is not only about the credibility of the news source but the intention of the reader or listener also plays the vital role.
With the rise of social media, news consumers often see news filtered through others who share the content rather than going directly to the reporting source. This has led to concerns about misinformation infiltrating these networks and spreading across the public sphere. Moreover, in this news and social media industry another thing which matters, is the brand game. There are many news sources which have become a brand and a style statement. Though the brand took a long time to attain its current position but now all their efforts are paying back. People trust them blind folded and the news source still never disappoint their customers.
This factor of trust has been studied in detail and many surveys have been done over it. It is believed that a source attracts a greater number of customers by the quantity of its content. This is the point where quality takes over the quantity. People are more biased and prefer to get more amount of knowledge rather than good quality of knowledge. This may sound a little awkward but it is the fact which we have to accept anyway.