‘What is bought is cheaper than a gift’ is basically an Old Portuguese saying and this has seemingly become a mantra of today’s corporate industry; where gifting is becoming quite a trend. Businesses worldwide and HR professionals pone that humongous workload and diminishing communication can greatly affect the trust bond between businesses and their clients, employees, and associates. Hence, in a bid to motivate employees and earn a few brownie points with the clients; businesses are promptly resorting to customized corporate gifts.

Keeping Away From The Cliché

Businesses these days are willing to go an extra mile to fortify relationship building with their clients and employees. Hence, they prefer adding a personal touch to the company gifts. Stationary items and bouquets are now becoming a thing of a past. Businesses now prefer giving away electronics like Smartphones, tablets, printers, USBs, washing machines and other items. Companies generally allocate 1 to 2 percent of their transaction value for promotional gifting, nevertheless, during the festive seasons the figure hikes up a few notches higher.

What The Honchos Actually Believe

Corporate giants’ believe that there is a sea of change in the trends of corporate gifts. The approach has now become more customized. In a bid to recognize the stakeholders and acknowledge the contributions they have made to the organization, businesses are looking for corporate gift ideas that will bear a personalized mark. This is where as gifting service like Crystocraft can help. They provide businesses with the best corporate gift ideas and later add a personal touch to it.

Creating Brand Awareness

Marketing and branding plays a crucial role in any brand’s success. With cutthroat competition from different players, businesses must strive hard to think of out-of-the-box strategies and connect well with their clients, employees and other associates. Marketing experts believe that promotional gifting can really work wonders when it comes to growing a brand. Personalized company gifts can help create brand awareness. Several businesses these days are giving away corporate gifts in the form of customized watches, T-shirts, and wallets.

Thought of The Day

The greatest asset any business has is its workforce. So, in order to ensure optimum utilization of assets and thereby boosting the company’s growth, employers must contemplate on corporate gift ideas. Surveys suggest that the biggest reason for attrition is not about owing to issues with the salary but owning to the failure of businesses to not being able to acknowledge the good work and efforts of their employees. Corporate gifts are just a token of appreciation and help boost employee retention and enhanced productivity.

Corporate Gift Ideas and Services – Branding Now Made Easier For Businesses

There are numerous companies out there dealing with corporate gift ideas on behalf of their clients. These services basically suggest products within the stipulated budget; procure them and get them delivered to the respective recipient. With such services being readily accessible, customized gifting has made branding easier and hassle free!