Instagram has rapidly ascended to become one of the best social media portals for businesses. With more than 800 million active users, the portal is still growing – and as it wants businesses to make the most of it, it is also continuously adding new amazing features to help them connect with their audiences much more effectively.
However, not all of these features are worthy of reshaping your strategy for.
The Latest Instagram Feature You Must Know About
By the end of January 2018, Instagram released a new feature that its users had be anticipating from months – it allows businesses or even individual users to program their Instagram posts well in advance. Up until then, if you had to schedule a post on Instagram, you had to make use of 3rd party applications to get the push notifications while you intended to post your content, or rely on the ‘Draft’ feature to save your posts for the indefinite time.
This new feature does not extend to ads, but is obviously a part of the Instagram API, which means that you can always make use of a 3rd party Instagram scheduler to take utmost advantage of it.
Advantages of Instagram Scheduler
So, to take full advantage of the best Instagram scheduler app, you must take into account the benefits it has to offer:
- Saves Time
The greatest advantage of automation remains its ability to save time. If you are being able to schedule a week’s worth of posts well in advance, you will certainly be saving a lot of time that it would rather take to create the posts in the moment. Moreover, you will not have to set up any reminders to make your posts live at a particular time, and you will not have to go out of your way to log in and decide on your posts.
Scheduling is also beneficial because of the consistency aspect it offers. One of the most imperative components for an effective social media campaign is the consistency in terms of its execution, as it gives your audience an opportunity to get to know more about your brand and learn what to anticipate from you regularly.
- Baseline Metrics
Your posting schedule greatly helps you gather details on the performance of your posts. For instance, you make a post every Monday morning; you can easily compare the metrics likes the comments and likes to determine what sorts of posts perform better.
No matter which method or tool you opt for Instagram scheduling, always remember that your audience does not necessarily want more content; they are looking for better opportunities to feel that they are a part of your community. Throughout the posts you make, keep your interactions and conversations with them as a top priority.